Privacy Policy

This document sets out the privacy policies and practices of the Embrace Orthodontics team.

The purpose of this Privacy Policy is to inform our customers, patients, and other individuals we deal with (“you” or “your”) how we collect, use, disclose and protect your personal information, including information through this website. In this policy, “personal information” means any information about an identifiable individual, as more particularly described under applicable privacy legislation, and includes “personal health information” (as discussed further below). This policy applies to our collection, use and disclosure of personal information in Canada. This policy does not apply to information about our employees or to information that is not personal information.

Personal Information We Collect

We collect any and all information that you enter on this Website. We collect the following information about you:

  • Name
  • Phone Number
  • Mailing Address
  • Medical History
  • Email Address
  • IP Address
  • Device Identifier
  • Internet or other electronic activity – Information regarding your interaction with our website or application


How Our Office Collects, Uses and Discloses a Patient’s Personal Information

To give you a better understanding, we have outlined below how our office is collecting, using, and disclosing your information:

  • To deliver safe and efficient patient care and to identify and to ensure continuous high-quality service 
  • To assess your health needs, advise you of treatment options and to provide you with the necessary health care in relationship to the oral and maxillofacial complex
  • To allow us to contact and maintain communication with you, to distribute health care information, and to book and confirm appointments 
  • To process payments, collect unpaid accounts, and to invoice for goods and services 
  • To complete dental claims for third party adjudication and payment. To comply with legal and regulatory requirements our office will not under any condition supply your insurer with your confidential medical history.
  • To communicate with other treating health-care providers, including general dentists and specialists
  • For teaching and demonstrating purposes on an anonymous basis 
  • To deliver your charts and records to the orthodontist’s insurance carrier to enable the insurance company to assess liability and quantify damages, if any, including the delivery of patients’ charts and records to The College of Dental Surgeons of Saskatchewan, when required, according to the provisions of the Regulated Health Professions Act. 
  • To comply with agreements/undertakings entered into voluntarily by the member with The College of Dental Surgeons of Saskatchewan, including the delivery and/or review of patients’ charts and records to the College for regulatory and monitoring purposes. 
  • Your information may be accessed by regulatory authorities under the terms of the Regulated Health Professions Act (RHPA) for the purposes of The College of Dental Surgeons of Saskatchewan fulfilling its mandate under the RHPA, and for the defense of a legal issue. 
  • To prepare materials for the Health Professions Appeal and Review Board (HPARB) 
  • To permit potential purchasers, practice brokers or advisors to evaluate and/or audit in preparation for a practice sale 
  • To assist this office to comply with all legal regulatory requirements when unusual requests are received, we will contact you for permission to release such information. We may also advise you if such a release is inappropriate. Please do not hesitate to discuss our policies with any member of our staff. Be assured that every staff person in our office is committed to ensuring that you receive the best quality orthodontic care


Your Consent

Consent to the collection, use and disclosure of personal information may be given in several ways. Consent can be express (for example, orally, electronically or on a form you may sign describing the intended uses and disclosures of personal information) or implied (for example, when you provide information necessary for a service you have requested). You may provide your consent in some circumstances where notice has been provided to you about our intentions with respect to your personal information and you have not withdrawn your consent for an identified purpose, such as by using an “opt out” option provided, if any. Consent may be given by your authorized representative (such as a legal guardian or a person having a power of attorney). Generally, by providing us with personal information, either through our website or directly, we will assume that you consent to our collection, use and disclosure of such information for the purposes identified or described in this Privacy Policy, if applicable, or otherwise at the time of collection.

You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services. Note also that where we have provided or are providing services to you (including dental and orthodontic services to you as a patient), your consent will be valid for so long as necessary to fulfil the purposes described in this Privacy Policy or otherwise at the time of collection, and you may not be permitted to withdraw consent to certain necessary uses and disclosures (for example, but not limited to, maintaining reasonable business and transaction records, disclosures to Canadian and foreign government entities as required to comply with laws, and reporting on credit information after credit has been granted, if applicable).

Embrace Orthodontics collects, uses, and discloses your personal information with your consent, except as permitted or required by law. We may be required or permitted under statute or regulation to collect, use, or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.


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This website collects cookies and may use cookies for reasons including, but not limited to:

  • Analyze our web traffic using an analytics package.
  • Identify if you are signed into the Website.
  • Test content on the Website.
  • Store information about your preferences.
  • Recognize when you return to the Website.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This setting may prevent you from taking full advantage of the Website.

Third-party Websites

This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. Our inclusion of hyperlinks to such websites does not imply any endorsement of the material on such websites or any association with their operators.


If you have any questions about this Privacy Policy, please contact us at